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Over 30 years and more than 60,000 users of the app, GolfPlayed is the go-to reference for golf lovers. With this app, you can either choose public or private golf courses anywhere around the globe. GolfPlayed connects its members with the help of a global concierge service to a global network of members. GolfPlayed's vision is to make the ultimate global golf community, where golfers can record, access, and relive their experiences, share them with friends, and track their performance with flexible statistics, rankings, and reports.
Considering a market with apps like Facebook, LinkedIn, and WhatsApp providing group features for nearly everything, that was already a challenge—it required an app focused solely on golf. To make a difference with unique, golf-specific features for golfers, to enable early forays into early target markets such as South Africa and Delaware, and to build the global community of players, new strategies and good technological solutions are in order.
iWebwiser solved the problem by offering a niche site to Golf Played that was dedicated solely to the global golf community. Key features are:
Global Concierge Service: links members around the world, helping them find rounds of golf at public and private courses.
Course Tracking: let users log and track how many golf courses they have played worldwide.
Performance Analytics: Customizable rankings, statistics, and reports to track and compare performance.
Play Requests: Ability to request permission to play any course to make it more accessible to users.
Personal Introduction: The ability to create opportunities for members to interact directly with each other.
GolfPlayed has managed to carve out a niche for itself in the market with the help of iWebwiser. We did it by focusing on a specific audience—golf enthusiasts—offering a unique combination of community features and performance tracking. The platform's ability to connect players from around the world has boosted its reputation and earned it a loyal user base of 60,000 and counting. What differentiates them from mainstream social platforms is the concierge service and innovative features, positioning them as a leader in the golf niche.
GolfPlayed provides a unique experience for golfers, establishing a community and enabling the reliving of golf courses. Members also get the ease of accessing different golf courses around the world, viewing their accomplishments, and connecting with like-minded people. A combination of social networking with performance tracking enriches the experience of golfing, increasing accessibility, entertainment, and connectivity.
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